Oracle, Madrid

MADD for 3g office - Workplace, Design, AOR and lead consultant role






el proyecto

el concepto

Oracle´s Iberian headquarters are located in the outskirts of Madrid. Some business units, in particular the sales team, acknowledged the benefit of having a centrally located Client/Visitor’s facility. As such they leased 500m2 in one of Madrid’s most iconic Skyscrapers, Torre Picasso. Oracle Spain commissioned MADD to design and execute the project. Very early in the design process we realized that this centrally located pied-á-terre would be used by more business lines than anticipated, business lines that have a very specific and unique way to engage with the client.

As such, and in line with the traditional briefing sessions, we held a series of client-experience workshops in which the experience journey was designed against previously defined stereotypes. The outcome of those sessions deeply impacted the design

The result being a unique and special visitors’ centre that caters for traditional meeting rooms, but also design thinking sessions, immersive technological demos and cocktails alike.