Oracle, Madrid

Team MADD: Monica Soto; Iñaki Isla; Jaime Smith; Itxaso Larrañaga. PH: Belen Imaz






el proyecto

Workplace, Design, AOR and lead consultant role

el concepto

Oracle's Iberian headquarters are situated on the outskirts of Madrid. Recognizing the advantages of a centrally located client/visitor facility, certain business units, particularly the sales team, leased 500m2 in one of Madrid's most iconic skyscrapers, Torre Picasso.

Oracle Spain entrusted the expertise of MADD for this project.

During the early stages of the design process, it became apparent that this centrally located pied-à-terre would serve more business lines than initially anticipated. These business lines had distinct and unique approaches to engaging with clients. In alignment with our customary briefing sessions, we conducted a series of client-experience workshops.

These workshops allowed us to design the experiential journey based on predefined stereotypes. The outcomes of these sessions had a profound impact on the design process.

The result is an exceptional visitors' center that not only accommodates traditional meeting rooms but also caters to design thinking sessions, immersive technological demonstrations, and social gatherings.