Publicis Media Groupe, Madrid

MADD for 3g office – Workspace Design and site management






el proyecto

el concepto

Publicis Media Groupe faced the challenge of bringing together their 14 agencies in Madrid relocating them from 4 different locations into one single building. Yet the main driver for the project had little to do with optimization and real estate and more to do with how Groupe wants to move towards a holding company, giving its clients a fully integrated service. This model was trialed by Publicis Groupe in Paris and is now exported to Madrid.

In essence, this project is about creating spaces that enable companies to redefine themselves.

In terms of work styles and branding, the design had to balance and ensure that leading companies such as Saatchi & Saatchi, Leo Burnett and Publicis Media could coexist in the same space whilst keeping their own Brand identity, their different work styles and most importantly their market sector.

The result is a space that acts as a canvas that brings together departments and goes beyond “collaboration”, defining the need to create a “community of interest”.

The office provides a total of 860 workstations, meeting rooms, one of them named after Marcel Bluestein himself, a staff restaurant, music room and boxing studio, as well as several collaborative informal spaces.